Communication in the 2008 U.S. Election

Name: Communication in the 2008 U.S. Election
SKU: 18582133
Price: 150.00 NZD
Availability: InStock

Digital Natives Elect a President

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Paperback / softback

Series:

Frontiers in Political Communication,

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Description

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens – digital natives, greatly attracted by digital media – signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study – perhaps something of a turning point in campaign communication – for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens’ electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book’s findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Author Biography:

Mitchell S. McKinney (PhD, University of Kansas) is Associate Professor of Communication at the University of Missouri. He is co-author/editor of four books, including The 1992 Presidential Debates in Focus, Civic Dialogue in the 1996 Presidential Campaign, The Millennium Election: Communication in the 2000 Campaign, and Communicating Politics: Engaging the Public in Democratic Life (Lang). Mary Christine Banwart (PhD, University of Oklahoma) is Associate Professor of Communication Studies at the University of Kansas. She is co-author of Gender and Candidate Communication: VideoStyle, WebStyle, NewsStyle.

Release date NZ

November 11th, 2010

Audience

Professional & Vocational

Contributors

Edited by Mary C. Banwart
Edited by Mitchell S. McKinney
Series edited by Bruce Gronbeck
Series edited by Clifford A. Jones

Edition

New edition

Pages

329

Series

Frontiers in Political Communication,

Dimensions

160x230x20

ISBN-13

9781433109881

Product ID

18582133

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