Communicating Corporate Social Responsibility in the Digital Era

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Hardback

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Description

Digital Social Responsibility provides a systematic, interdisciplinary examination of CSR communication through digital platforms. It offers an essential definition and up-to-date picture of the field of CSR communication and emphasizes: the role and use of CSR communication through digital platforms; outlines key CSR communications tactics including social and environmental reporting, internationally recognized CSR frameworks, and different means to involve stakeholders in two-way communication processes through digital platforms; and examines the effectiveness of CSR communication through digital platforms. Drawing upon marketing, management, and communication disciplines, amongst other, the anthology examines how organizations construct, implement, and use CSR through digital platforms in order to achieve their goals. Digital platforms and social media have revolutionized the relationships between organizations, employees and stakeholders. This is a revolution that has significant implications for corporate social management and reporting. Digital Social Responsibility offers a rigorous guide to what has been happening and the nature of the new landscape that is emerging.

Author Biography:

Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School, with a Ph.D. from Cranfield University. He is widely published, in academic journals and books including Managing Market Relationships and A Stakeholder Approach to Corporate Social Responsibility. Dr JoA"lle Vanhamme is Professor of Marketing at Edhec Business School with a Ph.D. from the Louvain School of Management. She is widely published in academic journals and books including Memorable Customer Experiences and A Stakeholder Approach to Corporate Social Responsibility. Dr FranA ois Maon is Associate Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management, with a Ph.D. from the Louvain School of Management. He is widely published in academic journals and books including A Stakeholder Approach to Corporate Social Responsibility. Rebecca Watkins is Assistant Professor of Marketing at Cardiff University, where she researches and teaches digital trends in marketing and consumer behaviour. Her work has been published in the Journal of Marketing Management, the Journal of Consumer Culture & Research in Consumer Behaviour.

Release date NZ

December 13th, 2017

Audience

Postgraduate, Research & Scholarly

Contributors

Edited by Adam Lindgreen
Edited by Francois Maon
Edited by Joelle Vanhamme
Edited by Rebecca Watkins

Illustrations

39 Tables, black and white; 21 Line drawings, black and white

Pages

364

ISBN-13

9781472484161

Product ID

26867243

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Communicating Corporate Social Responsibility in the Digital Era

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