My gosh it's so soft. I hop out of bed and it's like a cloud! Do note that it's only top-printed – the fabric/fluff isn't dyed which means white peeks out from under the print. It gives it a crayon-like effect which is charming too, but a little different than the photo. The rug is delivered folded, not rolled, so there will be a crease when you first get it. A few days of use and it'll be fine. :)