There is no "secret" in losing weight, as many marketers want you to believe. The scientific research is all out there, this game is about weeding out the educational from the uninformative in this ocean of information. A very demanding task for someone with no experience on the subject. This is exactly what this book does for you, from a man that has spent more than a decade understanding human diet and nutrition in the successful attempt of improving his own life. This book contains the simplified golden nuggets you are looking for in order to understand not only what you should be eating but also why. You will comprehend the core simple rules of a healthy diet, enough so that you will be able to shop cleanly at any grocery store anywhere in the world. With time you will develop the intuition for what is a good food and what is not. This will become your lifestyle, your mindset and you will have no need to actively think about it anymore. In this book you will learn: - To challenge and change your mindset - How to pick clean and healthy food products - The real reason you get cravings and how to stop it - Why traditional tribes didn't have the health problems we face today - How to start thinking critically and avoid biting on all the marketing thrown at you - What to check on the nutrition label - What differentiates healthy food from unhealthy food - What is processed food - Mind-blowing facts about the food industry - 10 hacks that will help you lose weight and keep it off forever - And much more... You will again find your lost energy, your motivation to act and live! You will be confident again! You will become a better, healthier, more efficient and even better-looking version of yourself!