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City Branding and Promotion on Hardback by Waldemar Cudny
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City Branding and Promotion

The Strategic Approach
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Description

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Author Biography:

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of Łódź, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.
Release date NZ
May 2nd, 2019
Audience
  • Tertiary Education (US: College)
Illustrations
10 Tables, black and white; 15 Line drawings, black and white; 11 Halftones, black and white; 26 Illustrations, black and white
Pages
186
ISBN-13
9781138488106
Product ID
28792810

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