This book discusses how cities’ identities are formed and developed through the years and presents architecture and arts as the embodiment of the historical, cultural, and economical characteristics of cities. Furthermore, it explores strategies and solutions to preserve the cultural heritage along the Silk Road, representing a compilation of research addressing the economic and social opportunities and challenges related to the development of a more sustainable and responsible approach to the development of tourism and the preservation of heritage. As such, it covers a wide range of audience including architects, planners, industry experts, and decision-makers interested in making use of cities' available resources and features, offering strategies to explore development opportunities through sustainable and responsible tourism. This book is a culmination of selected research papers from the first version of the international conference on "Silk Road Sustainable Tourism Development and Cultural Heritage (SRSTDCH)" which was held in 2021 in collaboration with Aristotle University of Thessaloniki, European Interdisciplinary and 5th Edition of the international conference on “Cities’ Identity Through Architecture and Arts (CITAA)” which was held in 2021 in collaboration with University of Pisa, Italy.