Non-Fiction Books:

Children as Consumers

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Children as Consumers by Barrie Gunter
$71.99
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Description

Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.
Release date NZ
March 26th, 1998
Country of Publication
United Kingdom
Imprint
Routledge
Pages
224
Dimensions
156x234x17
ISBN-13
9780415185356
Product ID
1679290

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