Children as Consumers

Name: Children as Consumers
SKU: 1679290
Price: 104.00 NZD
Availability: InStock

A Psychological Analysis of the Young People's Market

By:

Format:

Paperback / softback

Series:

International Series in Social Psychology

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Around 21 Jun - 3 Jul using International Courier

Description

Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.

Author Biography:

Furnham, Adrian; Gunter, Barrie

Release date NZ

March 26th, 1998

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

224

Series

International Series in Social Psychology

Dimensions

156x234x17

ISBN-13

9780415185356

Product ID

1679290

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