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Childhood and Markets on Hardback by Lydia Martens
Childhood and Markets on Hardback by Lydia Martens
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Childhood and Markets

Infants, Parents and the Business of Child Caring
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Description

This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities ofolder children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

Author Biography:

Lydia Martens is Senior Lecturer in Sociology at Keele University, UK. 
Release date NZ
July 31st, 2018
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2018
Illustrations
1 Illustrations, color; 4 Illustrations, black and white; XV, 277 p. 5 illus., 1 illus. in color.
Pages
277
ISBN-13
9780230284258
Product ID
26834767

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