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Challenger Brand Marketing(R) by Craig Alexander
Challenger Brand Marketing(R) by Craig Alexander
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Challenger Brand Marketing(R)

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Description

Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.
Release date NZ
February 7th, 2023
Audience
  • General (US: Trade)
Pages
174
Dimensions
152x229x9
ISBN-13
9798838881373
Product ID
36855592

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