The struggle to make your sales goal the best it can be and continue on an upward trajectory is one that every company faces. Developing a plan for sales growth as an ongoing activity can improve your sales and sanity. In this book you will learn: How to hire a great salesperson How to train, track & coach a sales team How to increase your closing ratio How to effectively sell benefits over features and.... so much more! About the author, Meryl Snow Meryl wakes up each morning with a big smile on her face because she knows that her clients are crushing it! They're using what she teaches to reach their goals and increase sales within a matter of weeks (often even days) with laser focused training techniques. Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia's Picnic Company. She also is the author of Booked It! and three how-to Style & Design videos.