Business & Economics Books:

Casino Management

A Strategic Approach

Format

Paperback

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Casino Management by Kathryn Hashimoto
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Description

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.
Release date NZ
December 1st, 2007
Country of Publication
United States
Illustrations
Illustrations
Imprint
Prentice Hall
Pages
432
Dimensions
179x236x22
ISBN-13
9780131926721
Product ID
2059054

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