Captivating Benefits provides insight into how everything changes when employees know their employer is enlisted on the same side as them, not the opposing side. Employees currently feel hurt by the battle which takes more of their money each year while benefit levels continue eroding. Joseph Reardon wrote this book to avoid unnecessary suffering after witnessing so many transformations of employer and employee relationships. Those successes can be had by most midsized employers with the right mindset. If you have a burning desire to give your people the best, because your success isn't possible without them, that's a good start. We will teach you the rest, at your pace. One morning, in a conversation struck up with an HR rep at a pre-conference breakfast, the rep told Reardon, "During benefit enrollment seasons in the past, employees avoided eye contact. Since joining the captive, they actually talk to me now and tell me they love the changes we're making and to 'keep it up.'" The HR person was emotionally moved as he told his story, and so were those who listened.