"Capital Market Campaigning" reviews the explosion in capital market campaigning and assesses the scale of risk posed to companies and their investors. It provides the reader with a range of risk mitigation strategies that can be deployed should their firm be targeted by such campaigns. Campaigners have significantly increased their attempts to use the influence of shares listed on the world's stock exchanges to change corporate practice. Over the last decade non-governmental organisations (NGOs) have targeting hundreds of companies and large investment institutions. This book presents a detailed guide to assessing the impact, effectiveness and legitimacy of such NGO activity.
To help the reader understand and respond to these risks, the book provides them with: a framework for capital market campaigning that enables companies and investors to analyse, understand and respond to various capital market campaign strategies; an analysis of unpublished literature on NGO capital market campaigning, along with a chronological list of all such interventions (1992-2002); a detailed analysis of six previously undocumented case studies of NGO capital market campaigning; and a range of risk management and mitigation recommendations for investors and companies targeted by campaigners. It charts the history of UK NGOs' capital market campaigning to give you a thorough understanding of these evolving NGO strategies. It assesses the implications of this form of risk on company reputation and shareholder value. It presents four previously unpublished studies, including examples from GlaxoSmithKline and WWF-UK - to clearly illustrate the extent of risk posed to companies targeted by capital market campaigns and reveals valuable lessons that you can applied to the reader's firm should they be targeted, including a range of proven risk mitigation strategies.