Buying into the Regime

Grapes and Consumption in Cold War Chile and the United States

By:

Heidi Tinsman

Format:

Paperback / softback

Series:

American Encounters/Global Interactions

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Description

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities-appliances, clothing, cosmetics-flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.

Author Biography:

Heidi Tinsman is Professor of History at the University of California, Irvine. She is the author of Partners in Conflict: The Politics of Sexuality, Gender, and Labor in the Chilean Agrarian Reform, 1950–1973 and a coeditor of Imagining Our Americas: Toward a Transnational Frame, both also published by Duke University Press.

Release date NZ

January 13th, 2014

Author

Heidi Tinsman

Audience

Professional & Vocational

Illustrations

22 photographs, 2 maps, 2 figures

Pages

376

Series

American Encounters/Global Interactions

Dimensions

3895x5830x20

ISBN-13

9780822355359

Product ID

21404783

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