Business & Economics Books:

Business Policy and Strategy

The Art of Competition

Format

Hardback

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Business Policy and Strategy
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Description

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Features
Release date NZ
March 19th, 2007
Contributors
Edited by Cheryl Van Deusen Edited by Harold C. Babson Edited by Steven Williamson
Country of Publication
United Kingdom
Edition
7th Revised edition
Illustrations
26 black & white illustrations, 17 black & white tables
Imprint
Auerbach Publishers Inc.
Pages
264
Dimensions
156x234x19
ISBN-13
9780849383243
Product ID
1826717

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