What strategic challenges are faced by both start-ups and incumbent firms, and what opportunities do these challenges create for business model innovation? Focusing on the underpinning theory and concepts of business models, this book identifies new business models capable of creating sustainable competitive advantage, and guides readers through their implementation. A detailed introduction outlines current research in business model innovation (including directions for future research) and global business cases are applied throughout to illustrate key issues. Topics covered include market creation, leadership, digital technology adoption, small- and medium-sized enterprises, start-ups, sustainability, socio-economic development and conduct risk. Also discussed are the principles of the architecting economic systems, the role of government in influencing business models design, and how organisational 45structures must adapt in the context of business model innovation.