"The other thing that was great to see was although the book was written in a very understanding way, the author still managed to pack in a lot of lessons and education into the book, keeping the reader invested and their minds working as they absorbed the information packed into this fairly quick read." - Anthony Avina, Pacific Book Reviews Years of business experience have taught me what business owners, executives, and managers require and desire from a finance operation. To that end, I have written a new book, Business Finance Was Never This Easy. This is a business finance book that is easy to understand and thoroughly comprehensive. Find out about business finance, cash flow, financial planning, business investment, and much more in concise, plain, non-technical language. It takes the business executive through the accounting basics then proceeds to financial analysis, financial measuring sticks, business investment analysis (including company market or financial valuation), and product cost. The executive will also learn the three levels of cash flow, the keys to succeed in every business, and financial planning. Beyond an in-depth discussion of proper business mechanics and techniques, the executive will learn how to make policy decisions and to understand the potential impacts of these policies. It presents and discusses the mechanics, raises and discusses questions regarding financial policies, and provides other thought-provoking material. Do you want to become a financial genius? Probably not! But, if you would like to have a good understanding of the financial aspects of your business or if you would like to impress your co-workers and boss with your finance savvy, then this is the book for you. Mr. Goldstein has been the CFO or Controller of several companies ranging in size from $5 million to $80 million. He was the assistant division controller of a NYSE listed company, where he also performed all the financial work on several major business investments, including a $50 million new plant. He graduated from the City College of New York with a degree in Economics and earned his MBA at the Bernard Baruch School of Business, CUNY. He has also taught at the University of Phoenix, both in the Undergraduate and Graduate Schools of Business. Mr. Goldstein has a very successful consulting firm. During his career, he has also designed organizations and systems as well as procedures that enhanced reporting and provided greater overall business control.