Business alliances are rapidly growing as a means of meeting new competitive challenges. Robert Lynch is one of America's leading experts on this increasingly important topic and in this book he shares his knowledge, as well as compelling case studies, with the corporate world. Readers will be able to learn about every aspect of the business alliance, including the seven conditions for success and the primary reasons for failure. Investigating the various types of alliances and how to decide which to choose, the book also covers finding the best partner. Citing the ten most costly mistakes and pointing out the worst pitfalls, the text includes checklists on the characteristics of a well-structured alliance, measuring risks and rewards and assessing company bargaining power. @21 P2