Business & Economics Books:

Business Alliances Guide

The Hidden Competitive Weapon

Format

Hardback

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Business Alliances Guide by Robert Porter Lynch
$123.99
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Description

Business alliances are rapidly growing as a means of meeting new competitive challenges. Robert Lynch is one of America's leading experts on this increasingly important topic and in this book he shares his knowledge, as well as compelling case studies, with the corporate world. Readers will be able to learn about every aspect of the business alliance, including the seven conditions for success and the primary reasons for failure. Investigating the various types of alliances and how to decide which to choose, the book also covers finding the best partner. Citing the ten most costly mistakes and pointing out the worst pitfalls, the text includes checklists on the characteristics of a well-structured alliance, measuring risks and rewards and assessing company bargaining power. @21 P2
Release date NZ
March 30th, 1993
Country of Publication
United States
Illustrations
Ill.
Imprint
John Wiley & Sons Inc
Pages
352
Dimensions
164x242x25
ISBN-13
9780471570301
Product ID
3077749

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