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Building Successful Online Communities by Paul Resnick
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Evidence-Based Social Design
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Description

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Author Biography:

Robert E. Kraut is Herbert A. Simon Professor of Human-Computer Interaction at Carnegie Mellon University. Paul Resnick is the Michael D Cohen Collegiate Professor of Information at the University of Michigan. Sara Kiesler is Professor of Human Computer Interaction at Carnegie Mellon University. She has been elected into the CHI Academy by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of her outstanding leadership and service in the field of computer-human interaction.
Release date NZ
February 12th, 2016
Audience
  • Postgraduate, Research & Scholarly
Contributors
  • With John Riedl
  • With Joseph Konstan
  • With Moira Burke
  • With Niki Kittur
  • With Sara Kiesler
  • With Yan Chen
  • With Yuqing Ren
Illustrations
62 b&w illus.; 124 Illustrations, unspecified
Interest Age
From 18 years
Pages
328
Dimensions
178x229x14
ISBN-13
9780262528917
Product ID
24148374

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