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Building Strategy from the Middle on Hardback by Steven W. Floyd
Building Strategy from the Middle on Hardback by Steven W. Floyd
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Building Strategy from the Middle

Reconceptualizing Strategy Process
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Description

This ground-breaking book reframes the perspective taken in most strategy research in two key ways, by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research Part One reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part Two builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part Three moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.
Release date NZ
May 11th, 2000
Audience
  • Professional & Vocational
Pages
216
Dimensions
152x229x19
ISBN-13
9780761906445
Product ID
7328369

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