Building Distinctive Brand Assets Image close
Building Distinctive Brand Assets on Hardback by Jenni Romaniuk
Building Distinctive Brand Assets on Hardback by Jenni Romaniuk
Show Hide Adult Content
Building Distinctive Brand Assets close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Business strategy

Building Distinctive Brand Assets

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$106.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $26.50 with Afterpay Learn more

6 weekly interest-free payments of $17.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Description

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities and avoid minefields.

Author Biography:

Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
Release date NZ
March 16th, 2018
Audience
  • Professional & Vocational
Pages
248
Dimensions
162x235x17
ISBN-13
9780190311506
Product ID
27700351

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Jenni Romaniuk

See all books by this author

How Brands Grow 2 Revised Edition on Hardback by Jenni Romaniuk
$99.00
How Brands Grow 2 Revised Edition
by Jenni Romaniuk ~ Hardback
Available - Usually ships in 3-4 weeks
Better Brand Health on Hardback by Jenni Romaniuk
$82.00
Better Brand Health
by Jenni Romaniuk ~ Hardback
Available - Usually ships in 2-3 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication