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Building Brand Equity and Consumer Trust Through Radical Transparency Practices on Hardback by Elena Veselinova
Building Brand Equity and Consumer Trust Through Radical Transparency Practices on Hardback by Elena Veselinova
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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

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Description

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Awareness Corporate governance Employee Engagement Product Innovation Risk Management Supply Chain Management Workforce Quality

Author Biography:

Elena Veselinova is an Assistant Professor at the Faculty of Economics at Goce Delcev University, Stip, Macedonia. She is the Head of the Department of Management. Dr. Veselinova has a PhD in Strategy, a Masters Degree in Management, and a BachelorÕs degree in Management. She teaches in the areas of strategic management and investment management. Her researches and publications are related to strategic management, brand management, investment management and entrepreneurship. Marija Gogova Samonikov is an Assistant Professor at the Faculty of Economics at Goce Delcev University, Stip, Macedonia. She is the Head of the Department of Finance. Dr. Gogova Samonikov has a PhD in Finance, a Masters Degree in Finance, and a BachelorÕs degree in Marketing. She teaches in the areas of finance and investment management. Her researches and publications are related to finance, investment management and financial aspects of intangible assets.
Release date NZ
July 30th, 2017
Audience
  • Professional & Vocational
Pages
392
ISBN-13
9781522524175
Product ID
26916161

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