Building a Market

The Rise of the Home Improvement Industry, 1914-1960

By:

Richard Harris

Format:

Hardback

Series:

Historical Studies of Urban America

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Description

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

Author Biography:

Richard Harris is professor of geography at McMaster University, Hamilton, Ontario. He is the author of Unplanned Suburbs: Toronto's American Tragedy, 1900-1950 and Creeping Conformity: How Canada Become Suburban, 1900-1960.

Release date NZ

August 27th, 2012

Author

Richard Harris

Audience

General (US: Trade)

Pages

448

Series

Historical Studies of Urban America

Dimensions

16x24x3

ISBN-13

9780226317663

Product ID

19107398

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