Brochureware and Beyond

By:

Janene Carey

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Paperback / softback

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Description

Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.

Release date NZ

May 25th, 2009

Author

Janene Carey

Audience

General (US: Trade)

Pages

196

Dimensions

152x229x11

ISBN-13

9783838301648

Product ID

26988408

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Brochureware and Beyond

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