Non-Fiction Books:

Britain in 2010

The New Business Landscape


Paperback / softback

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Britain in 2010 by Richard Scase
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Britain in 2010: The New Business Landscape focuses on the continuities and discontinuities in the changing social structure of Britain. This text is a landmark vision of the county's future at a time of unprecedented opportunity. It asserts that by 2010 traditional family forms will no longer be the foundation of society; 1001 lifestyle tribes will replace age and income gorups; self-centred, self-indulgent and hedonistic citizens will be freed from traditional obligations, making them restless consumers.

Author Biography

Professor Richard Scase is Europea s leading business forecaster of scenarios for the next century. Currently Professor of Organisational Behaviour at the University of Kent at Canterbury, he also lectures at universities across the world. He is a recognised authority on cutting edge business issues ranging from the impact of demographic trends for future consumer markets to managing creativity, the impact of information and communication technologies to future patterns of work and employment trends. As a prolific writer and a regular broadcaster he has contributed widely to the debate on how future socio--economic and global trends are likely to affect business strategies.
Release date NZ
February 1st, 2000
Country of Publication
United Kingdom
Capstone Publishing Ltd
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