Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.

Author Biography

Dr. Jagdish N. Sheth has been the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University in Atlanta, Georgia (U.S.), since 1991. Prior to his present position, he was on the faculty of the University of Southern California (USC), the University of Illinois, Columbia University, and the Massachusetts Institute of Technology (MIT). He is well known for his publications on consumer behavior, relationship marketing, competitive strategy, and emerging markets. He is the recipient of all of the top four academic awards bestowed by the American Marketing Association (AMA). He has published several professional books including, The Rule of Three, Clients for Life, The Self-Destructive Habits of Good Companies, Chindia Rising, and Firms of Endearment. All of these have been translated into multiple languages. His latest publication is the 4 A's of Marketing. Dr. Mona Sinha is Assistant Professor of Marketing at the Michael J. Coles College of Business at Kennesaw State University in Georgia (U.S.). She holds a PhD from Texas A&M University and was a post-doctoral research fellow at Emory University. She has brand management and sales experience in India. She also worked at the Harvard Business School India Research Center where she wrote several case studies on India. Her teaching interests are in international marketing and consumer behavior. Her research on emerging markets, sustainability, and consumer fairness/social justice has been published in several academic journals and in a book chapter. She has been the recipient of awards for outstanding performance at Harvard Business School and for teaching excellence at Texas A&M University. Dr. Reshma H. Shah is Associate Professor in the Practice of Marketing at the Goizueta Business School of Emory University. Her marketing insights and strategies have helped companies like Delta, GE, IBM, Solvay, The Coca-Cola Company, Turner, and UPS, among many others, improve their marketing ROI. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions and she is the co-author of a best selling book on Social Media. She is also the recipient of the Distinguished Educator Award at Emory University.