Brand NFL

Making and Selling America's Favorite Sport

By:

Michael Oriard

Format:

Paperback / softback

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Description

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. |In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Author Biography:

Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.

Release date NZ

September 12th, 2010

Author

Michael Oriard

Pages

344

Edition

2nd Revised edition

Audience

Professional & Vocational

Dimensions

156x235x21

ISBN-13

9780807871560

Product ID

7273237

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