Business & Economics Books:

Brain Re-engineering

The Art of Being Mentally Tough



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Brain Re-engineering by N.S. Srinivasan
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This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis. Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.
Release date NZ
January 1st, 2003
Country of Publication
United States
SAGE Publications Inc
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