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Book Clubs and Book Commerce by Corinna Norrick-Ruhl
Book Clubs and Book Commerce by Corinna Norrick-Ruhl
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Book Clubs and Book Commerce

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Description

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Release date NZ
February 13th, 2020
Pages
75
Audience
  • General (US: Trade)
Illustrations
Worked examples or Exercises; 1 Line drawings, black and white
Dimensions
126x179x6
ISBN-13
9781108708814
Product ID
32137130

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