As a product of a generation that has been sold to since birth, Neil examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands. How will he cope without a hit of his Crackberry? Will he feel naked without his Nike, Gucci, and, of course, Marlboro? How do you make our own toothpaste?

Author Biography

Neil Boorman is a writer, journalist and music promoter based in London. He was the editor in chief at Sleazenation before launching Good For Nothing. He has worked as a brand consultant and contract publisher for companies such as Smirnoff, Nokia, Adidas, Nike and Diesel as well as teaching personal professional development at London's University Of The Arts. Neil has written extensively for The Times, the Independent, the Guardian, Time Out, London Paper, The Face, ID, Press Gazette, Film Four and the BBC News Website. He has appeared as a commentator on TV and radio.