Business & Economics Books:

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$40.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 6-8 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $6.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 13-23 August using International Courier

Description

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Author Biography:

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
Release date NZ
September 17th, 2020
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Imprint
Macmillan
Interest Age
From 18 years
Pages
336
Publisher
Pan Macmillan
Dimensions
152x234x27
ISBN-13
9781509832194
Product ID
33118501

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...