No other garment has the iconic status of jeans. Almost everyone has at least one pair in their closet, and many can even remember the first ones they wore. Jeans are never out of fashion, and they will continue to outlive other sartorial trends for the foreseeable future. A contemporary overview of our favorite article of clothing, Indigo introduces traditional brands as well as designers who are stirring up the industry. It explores styles and cuts and provides answers to questions including where jeans originated, what a selvage is, and how raw denim should be washed. The book covers the topic of jeans in its entirety -from their rivets to their various washes and from their cultural history to a recommended selection of stores where they can be bought.