Business & Economics Books:

Blind Spots

How to uncover and attract the fastest emerging economy


Paperback / softback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Blind Spots by R. J. Brideson
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 10-14 days


Delivering to:

Estimated arrival:

  • Around 11-16 October using standard courier delivery


A woman's influence and impact on the bottom line is undeniable, yet businesses still fail to do anything about it - why? The numbers and facts are presented in black and white - there is still a grey area we fail to address. Change is painfully slow. Tokenistic movements and homogenous thinking is not cutting it. This book will not only address this issue, but it will show you how to implement the change that needs to happen. It is for forward-thinking women and men who are ready to take action. It closes the gap between wanting to create change, and knowing why we need to do it. It's for those who are having the conversation, but have no idea how to look at it through a new perspective. It's also for the fellas at the top that will be influenced by up-and-coming females working with them. This book will bridge all levels of the organizational chart and create greater awareness of the how gender differences can add up to big bucks. In a slow growth market, every advantage counts. CEOs look to technology, innovation and disruption in every corner of the globe. But the solution is devastatingly simple and right in front of them. Women are the fastest growing consumer economy and have the potential to make or break just about any brand. This book is a guide to seeing and identifying the opportunity with women in order to leverage the female economy for greater commercial gain.

Author Biography

RJ BRIDESON has been a pioneer and innovator of 'womenomics' for over 25 years; teaching businesses how to capture their share of the fastest, emerging global economy.
Release date NZ
August 2nd, 2017
Country of Publication
John Wiley & Sons Australia Ltd
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 169 Banana Points