A woman's influence and impact on the bottom line is undeniable, yet businesses still fail to do anything about it - why? The numbers and facts are presented in black and white - there is still a grey area we fail to address. Change is painfully slow. Tokenistic movements and homogenous thinking is not cutting it. This book will not only address this issue, but it will show you how to implement the change that needs to happen. It is for forward-thinking women and men who are ready to take action. It closes the gap between wanting to create change, and knowing why we need to do it. It's for those who are having the conversation, but have no idea how to look at it through a new perspective. It's also for the fellas at the top that will be influenced by up-and-coming females working with them. This book will bridge all levels of the organizational chart and create greater awareness of the how gender differences can add up to big bucks. In a slow growth market, every advantage counts. CEOs look to technology, innovation and disruption in every corner of the globe. But the solution is devastatingly simple and right in front of them. Women are the fastest growing consumer economy and have the potential to make or break just about any brand. This book is a guide to seeing and identifying the opportunity with women in order to leverage the female economy for greater commercial gain.