Business & Economics Books:

Big in Asia

25 Strategies for Business Success

Format

Paperback

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Big in Asia by M Backman
$107.99
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Description

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Author Biography

MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asian corporate practice. Singapore's Prime Minister cited him in his 1998 National Day Address as an 'expert' on overseas Chinese. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia, that was named by The Economist as one of the sixteen finest general non-fiction books published for the year. Backman writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. CHARLOTTE BUTLER heads the
Release date NZ
October 10th, 2002
Country of Publication
United Kingdom
Edition
2nd ed. 2003
Illustrations
XII, 339 p.
Imprint
Palgrave Macmillan
Pages
339
Dimensions
155x235x25
ISBN-13
9780230000278
Product ID
1660925

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