Business & Economics Books:

Big in Asia

25 Strategies for Business Success


Paperback / softback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Big in Asia by M Backman
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 2-3 weeks


Delivering to:

Estimated arrival:

  • Around 5-10 December using standard courier delivery


Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Author Biography

MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asian corporate practice. Singapore's Prime Minister cited him in his 1998 National Day Address as an 'expert' on overseas Chinese. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia, that was named by The Economist as one of the sixteen finest general non-fiction books published for the year. Backman writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. CHARLOTTE BUTLER heads the
Release date NZ
October 10th, 2002
Country of Publication
United Kingdom
2nd ed. 2003
XII, 339 p.
Palgrave Macmillan
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 596 Banana Points