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This text offers practical advice on implementing, leading and sustaining corporate change. It tackles the practicalities of change; draws on Coopers & Lybrand's corporate transformation experience with international firms such as Phillips, NatWest and Levi Strauss Europe; and offers practical advice in the form of anecdotal case studies and interviews with people who have first-hand experience of corporate transformation.
Paul Taffinder is a director at Coopers & Lybrand Management Consulting and practices within the firma s Corporate Transformation Group. Following a Mastera s degree and then a PhD in organizational psychology -- and what he describes as "a mercifully brief career" in the mining industry -- he turned his attention to organizational research and consultancy, becoming passionately interested in the shape of corporations to come and the importance of the socio--psychological driving forces that underlie the world of business. His first book The New Leaders looked specifically at the role of leadership and change, an area in which he has years of in--depth experience consulting internationally. A provocative speaker at international conferences, he is emerging as one of the worlda s foremost thinkers on the psychology of organizational change, tenaciously challenging uncritical management orthodoxy and raising the ambition of business leaders. You can E--mail Paul Taffinder at: Paul--A--Taffinder@gb.coopers.com or you can visit Coopers & Lybrand on the World Wide Web at: www.uk.coopers.com/