This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup.
We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.
Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.
Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past.
Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.
Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.
Author Biography
Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion.
Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher.
Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.
