Beyond the Low Cost Business

Rethinking the Business Model

By:

Kenneth A. Loparo

Format:

Paperback / softback

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Description

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Author Biography:

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

Release date NZ

January 31st, 2013

Author

Kenneth A. Loparo

Audience

Professional & Vocational

Edition

1st ed. 2013

Illustrations

XIII, 199 p.

Pages

199

ISBN-13

9781349447190

Product ID

25037556

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