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Beyond Princess Culture
Beyond Princess Culture
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Beyond Princess Culture

Gender and Children’s Marketing
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Paperback / softback
$165.00
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Description

Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children’s products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

Author Biography:

KATHERINE A. FOSS is an associate professor of media studies at Middle Tennessee State University and is the author of several books.
Release date NZ
February 28th, 2019
Contributor
  • Edited by Katherine A. Foss
Pages
318
Edition
New edition
Audience
  • Professional & Vocational
ISBN-13
9781433156328
Product ID
29822594

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