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Beyond Powerful Radio on Hardback by Valerie Geller
Beyond Powerful Radio on Hardback by Valerie Geller
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Beyond Powerful Radio

An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting
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Description

Beyond Powerful Radio offers a complete guide to becoming a dynamic broadcast communicator for the present-day. Through time-tested techniques that work across any format – radio, podcast, online – readers will learn how to get, keep, and grow audiences through powerful personality and storytelling. This book covers everything from assembling a winning team and building your brand to writing and producing commercials, improving your voice, and dealing with creative burnout. Information is presented in an easy-to-digest format, including practical tips and tricks from over 50 top experts from across the world of broadcast media as well as bullet point lists to recap essential ideas. This new edition is fully revised and includes: New sections on AI, Casting, and Embracing all Platforms. The addition of “The Story Spine” method used by companies such as Pixar. A dedicated Podcast chapter with insights from renowned and award-winning experts. Beyond Powerful Radio is essential reading for everyone from students just starting out in their careers, to veterans in the field of broadcast media, radio, and podcasting. A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads

Author Biography:

Valerie Geller is President of Geller Media International, New York, USA. Valerie Geller works with top stations, individuals, broadcast and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. In addition to her training work, she guest lectures, teaching powerful storytelling techniques for several universities. Geller’s international client roster of more than 500 stations in forty three countries includes the BBC in England, ABC in Australia, along with both public and commercial radio. Podcast clients include Audible.com and Conde’ Nast Digital and worked with top broadcast media organizations throughout the USA, Europe, Russia, Canada, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.
Release date NZ
October 24th, 2024
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
3rd edition
Illustrations
36 Halftones, black and white; 36 Illustrations, black and white
Pages
608
ISBN-13
9780367337391
Product ID
38761625

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