We are experiencing a significant shift in the factors that define a successful business of any shape or size. Smarter shoppers, higher expectations of customers and employees, and the challenges of today’s technology are forcing businesses to rethink their approach. Product and price are now so similar across most industries that customers no longer choose you because of what you sell, or the price you charge. They choose you because of how you make them feel and how easy you are to do business with. The experience that you deliver to your customers and employees affects brand loyalty more than any other factor. In order to fall in love with your brand, people need to get it. Beyond Brand tells you how to: •           Create a Brand Experience to deliver sustainable profit growth for your business •           Uncover the Seven Principles to attract and retain more customers •           Develop your USP to differentiate you from your competition •           Build a long-term emotional connection with your customers and employees