In the game, competitors battle in an extraordinary arena with their Beyblades, using their exceptional powers to destroy opposing blades and make themselves virtually unbeatable. Players attempt to battle through a tournament in order to win the legendary Beyblade championship and can upgrade their Beyblader as well as the Beyblade itself as they earn Bey Points and experience along the way. Licensed by d-rights to Nelvana, Beyblade is an enormously popular animated television show. It is the 2nd highest-ranking kids program on cable with Males 6-11 and Males 9-14. It is also a hugely successful toy based on customisable, high performance tops that compete. An extreme sports experience where every fan can become an active competitor, Beyblade requires strategy to build and customise battle equipment in pursuit of becoming the World Beyblade Champion.