This book is for the beginner who wants to create a successful business on Amazon by selling their personal private label products. Specifically, you will learn the following with "zero hype" and no upselling of future services: What is a private label product and why is this such a lucrative business strategy? How to select from the multi-millions of products available to create your own superior private label product (hint: free software will do the heavy lifting). How to find an overseas manufacturer to source your personal private label product at the lowest price (surprisingly easy). How to package and brand your product to be the Best in Class. How to launch your product using the sales techniques (Sponsored Ads) available to Amazon sellers. How to sustain and increase your sales on Amazon and on other platforms. How to protect your sales from being co-opted by others and protect your profitable business on Amazon. Realistic dangers and current concerns (specific to Amazon) highlighted with suggestions on how to avoid them.