Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macy's and Bloomingdale's use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your store's sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of America's best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. You'll learn how to - create a successful business plan; - develop and convey a mission statement; - harness your strengths to achieve a competitive advantage; - refine and differentiate your products and store; and - use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailers--as well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.