Bank Marketing for the 90's

New Ideas from 55 of the Best Marketers in Banking

By:

Don Wright

Format:

Hardback

Show Hide Adult Content

$726.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $181.50 with Afterpay Learn more

6 weekly interest-free payments of $121.00 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 25 Jun - 5 Jul using International Courier

Description

A compendium of ideas in bank marketing is presented in this text. American banking consultant Don Wright asked state banking associations to name the bankers in their areas who were notable for the creativity and effectiveness of their marketing strategies. Wright interviewed the bankers nominated, and their ideas and insights form the basis of this book. The result is a collection of practical ideas for building a sales culture, developing new products, improving customer relations and boosting the profitability of any bank.

Author Biography:

Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.

Release date NZ

May 30th, 1991

Author

Don Wright

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Pages

228

Dimensions

160x235x25

ISBN-13

9780471522645

Product ID

3092259

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here