The Baby Einstein Company was started in 1997 by a mum when she discovered that there were no age-appropriate products available to help her share her love of art, classical music, language and poetry with her newborn daughter. To fill this void, she created the very first Baby Einstein video title  Baby Einstein Language Nursery. The success of her products traveled fast as new parents readily shared with each other their experiences with Baby Einstein. As this Parent-to-Parent word of mouth increased demand for additional products, she expanded the original video line to include a suite of complementary products. In November 2001, Baby Einstein became part of The Walt Disney Company. Videos, DVDs, Discovery Cards, books, audio CDs, puppets, toys, and infant products expose little ones to the world around them through the use of real world objects, music, art, language, science, poetry and nature.