Business & Economics Books:

Attracting Perfect Customers


Paperback / softback

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Attracting Perfect Customers by Stacey Hall

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The authors outline a simple strategic process for making business so highly attractive that perfect customers and clients are naturally drawn right to them. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmanoeuvring the competition. Using the strategic attraction planning process any business should be able to attract customers that perfectly fit their organization. "Attracting Perfect Customers" takes you step-by-step through the strategic attraction process. The authors reveal six standards of strategic synchronicity and share simple, fun, easy-to-follow exercises that can be applied to any organization.

Author Biography

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston. As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability. Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.
Release date NZ
October 15th, 2001
Country of Publication
United States
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