Attitudes And Persuasion

Name: Attitudes And Persuasion
SKU: 2715449
Price: 125.00 NZD
Availability: InStock

Classic And Contemporary Approaches

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Paperback / softback

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Description

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Author Biography:

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Release date NZ

January 26th, 1996

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

336

Dimensions

153x227x21

ISBN-13

9780813330051

Product ID

2715449

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