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Attitudes and Attitude Change on Hardback
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Attitudes and Attitude Change

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Description

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

Author Biography:

Radmila Prislin, William D. Crano
Release date NZ
May 28th, 2008
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Contributors
  • Edited by Radmila Prislin
  • Edited by William D. Crano
Illustrations
7 Line drawings, black and white
Pages
454
Dimensions
152x229x30
ISBN-13
9781841694818
Product ID
2757036

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