Stephen Bitgood, Ph.D., is Professor Emeritus in the Department of Psychology at Jacksonville State University in Alabama, USA. After several years of work in experimental, clinical, and educational psychology, he began studying visitors in museums, parks, and zoos in 1984. He has travelled extensively conducting research with visitors, evaluating exhibitions, conducting workshops for professionals, and presenting conference papers. His work has focused on applying a scientific, psychological approach to the study of visitors and his wide-ranging publications in visitor studies include Social Design in Museums: The Psychology of Visitor Studies (MuseumsEtc, 2011), a chapter in the Handbook of Environmental Psychology (Bechtel & Churchman, 2002), articles in Visitor Studies, Visitor Studies Today, Curator, Journal of Interpretation Research, and Journal of Museum Education, among many others.